Yūbi Blonde - siero neutralizzante termoprotettivo

This was okay.

Besides my blonde I do have a lot of silver in my hair so I have to be careful with purple products because they leave me lavender.

SILKY SERUM DOES THE JOB

It's extremely interesting that this product is a serum and heat protectant. You don't wash it out. It totally works. I watched my yellow bleached hair turn a silky cool blonde color after blow drying.

Made my hair so soft and shiny!

I've used a few shu uemura hair products in the past and every one of them was absolutely wonderful! This serum was great for my recently bleached hair. The purple kept the brassiness at bay, while the serum itself made my hair soft, silky, and shiny. Also, it takes such a small amount, even with longer hair, that this little bottle lasted a surprisingly long time! I do bead-in, or nano tip hair extensions as a side gig. I've started using this on my clients' hair when they come in and they always end up taking a photo of the bottle to get their own or even looking up the serum online and ordering it while they're here. I'll be buying this for my clients and myself from now on. In fact, I may even get it for a few friends and family for Christmas this year. I'm sure they'll love it as much as I do!

I do NOT recommend

Too thick, makes hair greasy- does not tone at all

Worth the price tag

It’s definitely a pricey item but it does do its job of minimizing any brassy yellow tones. It smells good also and if think about it keeps you from needing the purple shampoo or conditioner.

Made a HUGE difference

This serum made a huge difference in my hair! I went blonde a few years ago, and naturally have very dark, thick, course hair. I struggle with keeping the yellow out. I can’t even tell you what a difference this has made. My hairdresser was so impressed as well! I went in to have my bangs trimmed and my hair was looking very yellow. She told me to schedule a toning appointment. The next day, I ordered this to try it, I went back to get my usual color a few weeks later and she was amazed at how different it was! My blonde has never looked better, and I owe it all to this serum. I will never be without it. Plus! It keeps my hair smooth with no weigh down or build up. I can still go 3-4 days without washing. It’s worth every penny:)

Solid 5-Star + Review - Yubi Blonde Serum (purple)

Excellent TOP QUALITY product - Yubi Blonde anti-brass is the best hair product I've used in my life. This is the first review I've given with any product. Blown away with the top-caliber quality of this purple serum, which left my highlighted blonde hair bright, shiny, less brassiness and a stunning cooler blonde shade. I have lived in Japan for awhile and confirm their obsession with producing top quality products (hair, makeup, food, cars, etc). Very consistent with quality, quality, quality. One of the reasons why the products cost more is the years of research they put into making it a solid 5-star product. The ingredients in this Yubi serum are not found in most other products. I love all Shu products and wish more customers knew about this amazing line.

Loveee

Works great with keeping your hair a beautiful blonde color. Works great with a straightener and or curling iron. Keeps my hair from being Frizzed out! The color stayed bright! I really like this product!

Love it

I'm in love with this product. It smells so good and I love that it helps keep my blonde blonde!

Must have for blondes!

If you haven’t tried this product yet, you need too! I have very thin and very fine hair and I use this daily! It does not weigh your hair down or make it look greasy which is hard to find in serums I feel. The yellow-ness stays away from my hair significantly longer with this. I have recommended this to every blonde I know because I love it!

love this product

I love the heat serum. it keeps my hair healthy and moisturized and looking it's best.

Extraordinary, perfect product.

Shu Uemura is known for the quality of its products and this one is no exception. I was lucky enough to have this product to test on my bleached blonde hair. What a pleasure! The first thing I liked was the fragrance released, it's delicate and very pleasant. I was immediately charmed. The Yubi Blonde Anti-Brass Heat Protecting Purple Serum bottle and the pump allow you to dose the amount you want very well. From the 1st use, this serum leaves hair shiny, hydrated, and soft! It is a leave-in serum product that is very easy to use, just a little product is needed for an exceptional result. The texture melts very quickly in the damp hair and spreads very easily. Very little product is enough. Afterward, the comb slides much more easily, and after the hairdryer, I find my hair like when I leave the hairdresser: smooth, shiny, with beautiful blond highlights. It hydrates and nourishes my dry ends and adds shine to my dull hair, color is enhanced while protecting my hair from blow dryer heat, resulting in shiny, nourished, shiny hair. I am surprised by the effectiveness of this serum that neutralizes the yellowness of the hair from the first use. I noticed a real effectiveness, the yellow is immediately neutralized and does not leave the hair greasy or heavy. Extraordinary, perfect product.