URBAN MOISTURE HYDRO NOURISHING TREATMENT - Capelli secchi

Super hydrating! A must have in my routine!

I’ve been using this hair mask for a little over a week now and I can honestly say that it has made such a difference in the quality of my hair! It feels so soft and shiny after I dry it and makes my hair feel so healthy! This will continue to be a staple in my daily shower routine!

BEST hair mask!!!

After using this hair mask my hair became so much less frizzy. My hair has never been more hydradted. It left my hair so soft and shiny. One of the BEST hair masks I've tried.

Urban Moisture? More like Urban Mystery

So, I bought Shu Uemura Urban Moisture because my hair is drier than my social calendar during a pandemic. The packaging looks chic, and the promise of soft, hydrated locks had me dreaming of a silky mane, flowing like a shampoo commercial. But let me tell you—my hair soaked up this stuff like it was on a desert island with no hope of rescue. The scent? Delightfully bougie, like someone bottled the essence of a luxury spa, but... my hair? Still thirstier than a cactus in a heatwave. I kept waiting for that "Urban Moisture glow," but instead, I got "Urban Guesswork." Some days it felt soft, other days my hair decided it wanted to cosplay as straw. Maybe it works if you're living in a city with a steady 72°F and zero humidity—so, not for me in my real-world weather struggles. Would I recommend it? Maybe... if your hair’s a diva that only drinks imported water. Otherwise, you might be better off just giving your hair a pep talk. Verdict: My hair's still dry, but at least it smells expensive.

Luxurious hair mask!

I’m in love with this hair mask. It’s hydrating, lightweight and a little bit goes a long way. Smell is not very strong. It feels luxurious. Shuemura never disappoints.

Love love

Absolutely loving the shu uemura Urban Moisture Deep Hydration Treatment Mask for Dry Hair! Depending on dryness, sometimes I use a little more. But a little goes a long ways. I leave in hair for 10 minutes. Rinse out and dry as needed. Smells amazing. My hair is smoother and less frizzy after using. The texture is a thick cream so it doesn't running all over hands when applying to hair. I recommend

Got to have

I Looooovvvvve this product. This is now my go-to hair products. The smell is soft in which I wish it had a little bit of a stronger smell. But how it made my hair feel like silk is what reeled me in. It left my hair so silky and soft afterwards in which it’s what my hair actually needs. I def. will buy this when I run out.

Luxury hair mask

I recently tried the Shu Uemura Urban Moisture line, and I must say, the luxurious scent is one of its standout features. It leaves my hair feeling incredibly soft and shiny after each use, giving it a healthy, revitalized look. However, the effects, unfortunately, don’t last as long as I’d hoped. To maintain the results throughout the day, I found it works best when paired with a good hair oil. Overall, it’s a great product for a short-term boost in softness and shine, but you might need to layer it with other treatments for prolonged results.

A must have for damaged hair

After using this product for a while now it has tremendously made a change to my hair. My hair has been a bit damaged and after using this to change that it has gotten a lot softer and more softer. Everyone uses hair masks differently but the way I used it was how it helped me and my hair. I would simply apply a little because a little goes a long way and leave it on for a few hours before washing. I would definitely recommend this to anyone looking to make their hair softer and repair any damage

I am so in love with Shu mask

Mask is my must have item for my hair care routine. And this product is worthy for it. I am in love with it. My hair is kind of thick and long so Mask is always needed to have. I feel my hair so fresh, soft. Highly recommend for dry hair and long

This product is decent, but for the price, it's not mindblowing. There are similar products out there that produce similar results at a fraction of the cost. The texture of the product is nice and it leaves my hair soft upon and after application. There is a slight fragrance, I don't mind it, but it immediately made me think of an OBGYN exam room. I haven't noticed any big difference in my hair since using it for the past week, but it certainly hasn't hurt.

I was beyond shocked at how well this product worked in my 4C hair. Not only did it leave my hair feeling extremely soft and moisturized, but the smell wasn't harsh at all. I also loved that even though the mask is pretty thick, it feels super lightweight in your hair. I am very pleased with the results and would highly recommend.

A must have for beautiful hair

After using this product my hair feels amazing and hydrated. The smell is beautiful and it really helps my hair keep the shine and feels more healthy.