Facial Fuel Energizing Face Wash - Detergente viso Uomo

One of many fine skin care products from Kiehl.

I’ve been using this product and other Kiehl items for years - I love them all.

Daily routine,

Part of my every day routine, twice per day. It’s an absolute must for me.

Smell bad.

It smells bad. It was nothing like it used to be. Did they change their formulation or ingredients? Awful smell.

Husband loves this stuff!

It's a stocking stuffer that always wins in our house. My husband loves that it's hydrating and not drying, and he's been using it for years.

Disappointing Change to a Long-Time Favorite

I’ve been using Kiehl’s Facial Fuel Energizing Face Wash for over 8 years, and it has always been my go-to cleanser. Until recently, I would have recommended it without hesitation. About two weeks ago, I purchased the same product in the 1-liter bottle, which is what I always buy. However, this time something feels very different. With my previous 1-liter bottle, one pump was more than enough to thoroughly cleanse my face. With this new bottle, I need four pumps just to get a similar effect — and even then, it still doesn’t feel like my skin is as clean. The new formula itself seems less effective. It no longer gives that deep-clean, refreshing feel that Facial Fuel was known for. My face doesn’t feel properly cleansed afterward, and the overall experience is noticeably inferior to what I’ve used for years. If this is a new or reformulated version, it’s a major downgrade. Needing four times the amount of product not only affects performance, but also value — the bottle will obviously run out much faster. I’m extremely disappointed, especially as a long-time loyal customer. Something has clearly changed, and unfortunately, not for the better.

Something has changed

I loved this product in the past but something has changed as this no longer foams up. I bought multiple sizes thinking it was a one off situation but consistently they are bad.

From Christmas Gift to Gigantic bottle - ❤️❤️❤️

I received this product as part of a gift set for Christmas ‘24. I loved it so much I’ve used it all year and now have this gigantic bottle to use in ‘26!

New Formula is HORRIBLE

This is not the Energizing Face Wash, it is the Invigorating Face Wash. New Formula, not as good. I have been a Kiehls customer for over 40 years, and this is the first formula change I have seen. The product is a poor imitation of the older product. DO NOT BUY.

Great but seems more watery

I've been getting the bigger bottle and using just one pump for years. It has also lasted me for a long time. This time, the consistency seems more watery than before. Same scent and same effectiveness though.

New formula is low quality

I’ve been a loyal user of this product for many years, but sometime this year, Kiehls seems to have changed the formula. It is very diluted, you have to use twice the amount, and even then it’s difficult to get any lather. It’s not just one bad bottle either as it’s been an issue with multiple bottles. After using this for many years, I plan to look for alternatives elsewhere.

Ruined

Like others, I had been using this for years and years - never even thought about changing to something else. Then Kiehl's change the formulation. This "new" version is awful. I saw a note below from customer care on how they maintained the efficacy, quality, yada, yada. No, no they did not. It takes at least 50% more product to get the same lather and coverage before the change. There was a massive formula change, so much so that it's disingenuous for Kiehl's to keep the name even remotely the same (even more so when you consider they kept the name exactly the same for a bit). This is a different, inferior, product than what they had before. Count me as another lost customer.

Formula changed

As everyone else mentioned, the formula is now different. Of course Kiehl's will babble on how they "improved" the product, even though everyone is complaining. I will no longer be purchasing this. Sad as I have used this for 20 years!